Receiving a complimentary fair trade chocolate bar while doing the weekly shopping, or testing a car sharing program under special conditions: living sustainably and enjoying it, with the Climate Savings Book, can be a lot of fun! This handy little book is full of tempting gift certificates and discount coupons, and offers an appropriate »eco-fair trade« alternative for every taste. In addition there are easily implemented climate protection tips. With the Climate Savings Book you can not only conveniently save money and reduce CO₂ emissions, but also make new discoveries in your own city and region. And, one is motivated to buy only things that are really needed, and users may be inspired to barter, lend, or even occasionally make the decision to simply do without.

In 2010 the Climate Savings Book appeared for the first time in Munich, and it became successful there and in other large cities in successive years. Now the concept has been further developed in a DBU project and, for the first time, adapted to the needs and requirements of counties, rural regions and smaller communities. Companies may, of course, issue a Climate Savings Book with equal ease. In every Climate Savings Book a number of blank pages are made available for making notes on one’s own climate protection activity. All parties involved are winners: communities, adminis-trative districts and companies gain an advantageous tool for public relations work and for their climate protection strategies. The books’ owners profit from useful and interesting tips and from the gift certificates and discount coupons. And the participating businesses receive positive attention and lure new customers.

Project Operation:
oekom verlag
Kristin Hinz
Waltherstr. 29
80337 München
www.klimaschutz-kommunizieren.net
www.klimasparbuch.net
hinz@oekom.de

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